Case studies

How brands from banking to education reached their audience with Ad Space. Pick an industry to see its case study.

Subway brought Fresh Fit to the gym floor

Working closely with UM, Subway's media agency in Kuwait, part of Omnicom, one of the largest marketing communications groups

Estimated impressions

2.4M 77% men 23% women

Campaign: 4 weeks

English creative
Arabic creative

Ad inside a gym
Ad inside a mixed gym

Goal

Launch Fresh Fit, its high-protein salad, sub and wrap, to people who plan their meals around protein.

Audience

Men and women who train and watch their protein, in men's, women's and mixed gyms.

Across Salmiya, Jabriya, Mahboula, Shaab, Shuwaikh, Egaila, Hawally, Sahara, Murouj, Dasman and Kuwait City.

Result

The English creative ran where members prefer English and the Arabic one where they prefer Arabic, across our gyms.

KIB took its Premium package across our premium locations

Estimated impressions

2.5M 77% men 23% women

Campaign: 4 weeks

Men's creative
Mixed audience creative
Women's creative

Ad inside a women's salon
Ad inside a gym

Goal

Reach affluent men and women with KIB's Premium package.

Audience

Premium men's, mixed and women's gyms, and premium men's and women's salons.

Across Kuwait City, Shuwaikh, Jabriya, Shaab, Mahboula, Sahara, Dasman, Abu Al Hasaniya and Al Jahra.

Result

Each audience saw its own ad: priority service for men, lifestyle rewards for women, a concierge for mixed audiences.

Ooredoo offered the new iPhone Pro at two prices

Working closely with Zenith, Ooredoo's media agency in Kuwait, part of Publicis Groupe, one of the largest communications groups

Estimated impressions

2.7M 57% men 43% women

Campaign: 3 weeks

English entry offer creative
Premium offer creative

Ad inside a men's gym

Goal

Sell the new iPhone Pro on monthly plans, at an entry price and a premium price.

Audience

High earners and average to lower-income earners, in gyms, padel courts and women's salons.

Across Adailiya, Bneid Al-Gar, Jabriya, Kuwait City, Mangaf, Murouj, Sabah Al Salem, Sahara, Salmiya, Shaab Al Bahri and Shuwaikh.

Result

Both offers ran in turn on the same screens, so one campaign spoke to buyers at both ends of the price range.

Caribou Coffee launched Bousters in gyms and salons

Estimated impressions

4.5M 51% men 49% women

Campaign: 4 weeks

Creative

Goal

Introduce Bousters, its new collagen and protein drinks, to the people most likely to try them.

Audience

Protein-focused people in men's, women's and mixed gyms, and women at salons and spas.

Across Abu Halaifa, Bneid Al-Gar, Egaila, Fahaheel, Fintas, Hawally, Jabriya, Kuwait City, Mahboula, Maidan Hawally, Mangaf, Murouj, Riggae, Sabah Al Salem, Salmiya, Salwa, Shaab, Shaab Al Bahri, Shuwaikh and Yarmouk.

Result

Bousters was on screen where people already think about protein: the gym.

Al Sayer Lexus showed the UX and the RX to women in Kuwait

Working closely with Media Market Gulf, Al Sayer's media agency in Kuwait, the agency behind Toyota, Lexus and McDonald's in Kuwait

Estimated impressions

3M 100% women

Campaign: 4 weeks

Lexus UX creative, 2 weeks
Lexus RX creative, 2 weeks

Goal

Put the Lexus UX and RX, two cars bought mostly by women, in front of women in Kuwait.

Audience

Women, in every women's gym and women's salon on our network in Kuwait.

Across Abu Halaifa, Bneid Al-Gar, Jabriya, Khalidya, Kuwait City, Mahboula, Maidan Hawally, Mangaf, Mansouriya, Qortuba, Sabah Al Salem, Salmiya, Shaab, Shaab Al Bahri, Shuwaikh and Yarmouk.

Result

Each car had two weeks on screen, seen only by women, in the gyms and salons where they spend long, unhurried time.

NBK launched Kuwait's first digital loan in gyms

Estimated impressions

1.6M 82% men 18% women

Campaign: 2 weeks

Creative

Ad inside a men's gym
Ad inside a mixed gym

Goal

Launch Kuwait's first fully digital loan to the mass market.

Audience

Men and women of borrowing age, in men's, women's and mixed gyms.

Across Al Jahra, Shuwaikh, Kuwait City, Dasman, Shaab, Hawally, Salmiya, Jabriya, Sahara, Abu Al Hasaniya, Egaila and Mahboula.

Result

The loan reached active men and women across Kuwait, without narrowing the audience.

AIU put registration season in front of Kuwait's next students

Estimated impressions

1.6M 29% men 71% women

Campaign: 2 weeks

Creative

Ad on a standing screen in a mixed gym
Ad inside a mixed gym

Goal

Fill AIU's registration season with school leavers and current students, the people choosing a university in those weeks.

Audience

University-age men and women, in men's, women's and mixed gyms and in men's and women's salons across Kuwait.

Across Al Bida, Bneid Al-Gar, Jabriya, Khalidya, Kuwait City, Mahboula, Maidan Hawally, Mangaf, Mansouriya, Qortuba, Sabah Al Salem, Sahara, Salmiya, Shaab, Shaab Al Bahri, Shuwaikh and Yarmouk.

Result

The campus film met students on the gym floor and in the salon chair through the weeks registration was open, in the places they already go.

Best Al-Yousifi brought its appliances and instalment plans to the salon chair

Estimated impressions

1.1M 7% men 93% women

Campaign: 2 weeks

Women's creative
Men's creative

Goal

Put Best Al-Yousifi's home appliances and four-instalment plans in front of salon-goers and send them to best.com.kw.

Audience

Women in women's salons and men in men's salons across Kuwait.

Across Al Bida, Bneid Al-Gar, Jabriya, Khalidya, Kuwait City, Maidan Hawally, Mangaf, Mansouriya, Qortuba, Sabah Al Salem, Salmiya, Shaab, Shaab Al Bahri and Yarmouk.

Result

Each audience saw its own products, with the price and the instalment plan on screen, through a salon visit long enough to take it in.

IKEA brought its Ramadan catalogue into women's salons across Kuwait

Working closely with UM, IKEA's media agency in Kuwait, part of Omnicom, one of the largest marketing communications groups

Estimated impressions

2.1M 100% women

Campaign: 4 weeks

English creative
Arabic creative

Goal

Launch IKEA's Ramadan catalogue to the women who plan the month's gatherings.

Audience

Women, in every women's salon on our network in Kuwait, for the whole of Ramadan.

Across Bneid Al-Gar, Jabriya, Khalidya, Kuwait City, Mahboula, Maidan Hawally, Mangaf, Mansouriya, Qortuba, Sabah Al Salem, Salmiya, Shaab, Shaab Al Bahri and Yarmouk.

Result

The catalogue creative, in English and Arabic, had a full month in front of women during a visit long enough to scan it.

Kuwait Oil Company filled Ahmadi Sports Day from the gym floor

Estimated impressions

5.2M 75% men 25% women

Campaign: 4 weeks

Creative

Goal

Get active men and women to register for the tournaments of Ahmadi Sports Day, Kuwait Oil Company's community sports day with Al-Ahmadi Governorate.

Audience

Active men and women, in men's, women's and mixed gyms across Kuwait.

Across Abu Al Hasaniya, Abu Halaifa, Al Jahra, Dasman, Egaila, Fahaheel, Fintas, Hawally, Jabriya, Kuwait City, Mahboula, Murouj, Riggae, Sabah Al Salem, Sahara, Salmiya, Salwa, Shaab, Sharq and Shuwaikh.

Result

For four weeks before the day, the invitation to compete played where people already train, in front of the men and women the tournaments were made for.

In wedding season, Floward completed the wedding on the screen and on the salon counter

Estimated impressions

1.1M 100% women

Campaign: 2 weeks

Creative

Goal

In wedding season, tell women planning weddings and parties that Floward arranges the flowers for the whole occasion, not only the bouquet.

Audience

Women, in every women's salon on our network in Kuwait, through wedding season.

Across Bneid Al-Gar, Jabriya, Khalidya, Kuwait City, Mahboula, Maidan Hawally, Mangaf, Mansouriya, Qortuba, Sabah Al Salem, Salmiya, Shaab, Shaab Al Bahri and Yarmouk.

Result

With Floward's arrangements on the counter and its ad on the screen in the same salons, the offer was seen and understood in one visit.

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