Lexus UX creative, 2 weeks
Al Sayer Lexus showed the UX and the RX to women in Kuwait
Each car had two weeks on screen, seen only by women, in the gyms and salons where they spend long, unhurried time.
Estimated impressions
3M
Campaign: 4 weeks
Salon and beauty advertising
Digital screens beside the mirror and in the waiting area of women's and men's salons.
Women's salon, Salmiya 
Men's salon, Kuwait 
Women's salon, Bneid Al-Gar 
Women's salon, Maidan Hawally
Salons on Ad Space
- Screens
- 73
- Salons
- 21
- Targeted impressions a month
- 2.4M
Why salon advertising works
A client in the chair has time to watch, and nowhere else to look.
- Women's salons: 90 to 150 minutes per visit
- Men's salons: 30 to 45 minutes per visit
- Women's salons reach women only
- Seen before weddings, Eid and Ramadan gatherings
Case study
How a campaign runs
Pick your venues
On the map, or ask Target AI. Your quote comes on WhatsApp.
Send your ad
A silent 10-second video or an image, all day from 2 weeks. Frequency: up to 3 minutes.
Get proof of play
Dates, venues and photos of your ad live.
Questions
What is salon advertising with Ad Space?
Ad Space runs digital screens inside women's salons and men's salons in Kuwait. Your ad plays beside the mirror and in the waiting area, in front of clients sitting in the chair with time to watch. Women's salons are one of the few places a brand can speak to women alone, which is why car, home, electronics and banking brands book them.
Which brands advertise in salons?
IKEA, Floward, Lexus, Best Al-Yousifi, KIB and AIU have all run on Ad Space salon screens, from home furnishing and flowers to cars, electronics, banking and education.
How long does a salon client see my ad?
A women's salon visit lasts 90 to 150 minutes and a men's salon visit 30 to 45 minutes. Your ad plays up to every 3 minutes for the whole visit, long enough to read an offer, a price or a QR code.
Can I show one ad to women and another to men?
Yes. Book women's salons and men's salons with a creative for each, as Best Al-Yousifi did, showing each audience its own products. Target AI picks salons by age range, income level and area.
What should a salon ad look like?
A 10-second video or a still image. The screens play without sound, so the message has to work in pictures and a few words: one idea, two or three short lines at most, bold type, high contrast and a clear call to action, such as a QR code, an offer or a website. It is made to the resolution of the screens you book, and our experts can help with the creative. Political and religious messaging is not accepted.