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Gym and fitness advertising

Digital screens inside men's, women's and mixed gyms and padel courts across Kuwait and Qatar.

  • A woman on an exercise bike beside a standing Ad Space screen playing a sandwich chain's high-protein ad, in a mixed gym in Sahara, Kuwait
    Mixed gym, Sahara
  • A drink ad on a giant screen over a busy training floor in a men's gym in Riggae, Kuwait
    Men's gym, Riggae
  • An Ad Space screen above the treadmills, with members running, in a men's gym in Bin Omran, Doha
    Men's gym, Bin Omran
  • A tall Ad Space screen showing a chocolate ad beside the courts of a padel club in Shuwaikh, Kuwait
    Padel court, Shuwaikh

Fitness on Ad Space

Screens
194
Gyms and courts
69
Targeted impressions a month
11M

Why gym advertising works

Members stay most of an hour and come back week after week.

  • Gyms: 45 to 75 minutes per visit
  • Padel courts: 60 to 90 minutes per game
  • Men's, women's or mixed gyms, a creative for each
  • Pick by age range, income level and area with Target AI
A bank ad on a long Ad Space video wall above the floor of a premium gym in Kuwait

Case study

Subway's Fresh Fit ad on a landscape screen above the treadmills of a gym

Ad inside a gym

Subway brought Fresh Fit to the gym floor

The English creative ran where members prefer English and the Arabic one where they prefer Arabic, across our gyms.

Estimated impressions

2.4M

Campaign: 4 weeks

How a campaign runs

  1. Pick your venues

    On the map, or ask Target AI. Your quote comes on WhatsApp.

  2. Send your ad

    A silent 10-second video or an image, all day from 2 weeks. Frequency: up to 3 minutes.

  3. Get proof of play

    Dates, venues and photos of your ad live.

Questions

What is gym advertising with Ad Space?

Ad Space runs digital screens inside gyms and padel courts in Kuwait and Qatar. Your ad plays on the training floor, above the cardio machines and in the lounges, in front of people who come back week after week and stay for most of an hour each time. Every gym and court is on the map at locations.adspace.so with its photo, audience and screen count.

Which brands advertise in gyms?

Food and drink, nutrition, banks, telecoms, universities and car brands have all run on Ad Space gym screens, from Subway and Caribou Coffee to NBK, KIB, Ooredoo and Kuwait Oil Company. The gym is where people think about protein, energy, health and how they look, and it gathers an active, working audience in one place.

How many times will a gym member see my ad?

Your ad plays up to every 3 minutes, all day, on every screen you book. In a 45 to 75 minute visit that is up to 15 to 25 plays on each screen, up close and at eye level, and members come back week after week.

Can one campaign run in gyms in Kuwait and in Qatar?

Yes. Gyms in both countries are on the same map. Pick gyms in each, or tell Target AI where your audience is, and the quote covers the whole plan.

What should a gym ad look like?

A 10-second video or a still image. The screens play without sound, so the message has to work in pictures and a few words: one idea, two or three short lines at most, bold type, high contrast and a clear call to action, such as a QR code, an offer or a website. It is made to the resolution of the screens you book, and our experts can help with the creative. Political and religious messaging is not accepted.

Plan your gym campaign