Skip to Content
Ad Space
Browse Screens

AIU case study

Education, on Ad Space screens in Kuwait.

Browse ScreensAll Case Studies

AIU put registration season in front of Kuwait's next students

Estimated impressions

1.6M 29% men 71% women

Campaign: 2 weeks

  • AIU ad: the American International University campus at dusk, its buildings lit along a palm-lined road

    Creative

  • AIU's campus ad on a portrait standing screen in the reception of a mixed gym

    Ad on a standing screen in a mixed gym

  • AIU's campus ad on a wall screen above the floor of a mixed gym, under the mezzanine's netting

    Ad inside a mixed gym

Goal

Fill AIU's registration season with school leavers and current students, the people choosing a university in those weeks.

Audience

University-age men and women, in men's, women's and mixed gyms and in men's and women's salons across Kuwait.

Across Al Bida, Bneid Al-Gar, Jabriya, Khalidya, Kuwait City, Mahboula, Maidan Hawally, Mangaf, Mansouriya, Qortuba, Sabah Al Salem, Sahara, Salmiya, Shaab, Shaab Al Bahri, Shuwaikh and Yarmouk.

Result

The campus film met students on the gym floor and in the salon chair through the weeks registration was open, in the places they already go.

What we did

We placed the campaign where university-age men and women spend their time through registration season: men's, women's and mixed gyms, and men's and women's salons across Kuwait.

One campus film ran in landscape and portrait, so it fit the wall screens above the gym floor and the standing screens beside the salon chair.

AIU received a proof of play with photos of the ad live in the venues.

Takeaway

Registration is decided in a few weeks, so AIU spent them on the screens its next students pass every day.

Plan your own campaign

Browse Screens