Kuwait Oil Company case study

Oil and energy, on Ad Space screens in Kuwait.

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Kuwait Oil Company filled Ahmadi Sports Day from the gym floor

Estimated impressions

5.2M 75% men 25% women

Campaign: 4 weeks

Creative

Goal

Get active men and women to register for the tournaments of Ahmadi Sports Day, Kuwait Oil Company's community sports day with Al-Ahmadi Governorate.

Audience

Active men and women, in men's, women's and mixed gyms across Kuwait.

Across Abu Al Hasaniya, Abu Halaifa, Al Jahra, Dasman, Egaila, Fahaheel, Fintas, Hawally, Jabriya, Kuwait City, Mahboula, Murouj, Riggae, Sabah Al Salem, Sahara, Salmiya, Salwa, Shaab, Sharq and Shuwaikh.

Result

For four weeks before the day, the invitation to compete played where people already train, in front of the men and women the tournaments were made for.

What we did

We ran the campaign in men's, women's and mixed gyms across Kuwait for the four weeks before the day.

The creative invited gym-goers to sign up for the tournaments, football, volleyball, padel and the other sports of the day, in the one place where people already train to compete.

Ahmadi Sports Day is open to the company's people, their families and the public, with men's and women's events in most sports, so the gyms gave it exactly the crowd it was built for.

Takeaway

People who want to play in a tournament are already in the gym, so Kuwait Oil Company asked them there.

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