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KIB case study

Banking, on Ad Space screens in Kuwait.

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KIB took its Premium package across our premium locations

Estimated impressions

2.5M 77% men 23% women

Campaign: 4 weeks

  • KIB ad, landscape version: Special service and priority worthy of you. Welcome to the Premium package. (Two men in a private KIB lounge, with the KIB Premium Visa card.)

    Men's creative

  • KIB ad, landscape version: With the concierge service, live in a style worthy of you. Welcome to the Premium package. (A couple met by a concierge beside their car at a hotel entrance, with the KIB Premium Visa card.)

    Mixed audience creative

  • KIB ad, landscape version: Enjoy rewards that suit your lifestyle. Welcome to the Premium package. (A woman choosing a handbag in a boutique, with the KIB Premium Visa card.)

    Women's creative

  • KIB's Premium rewards ad on a standing screen beside the mirror, as a client sits in the chair of a women's salon in Kuwait

    Ad inside a women's salon

  • KIB's concierge ad on a wall screen on the orange wall of a gym, above the mirrors

    Ad inside a gym

Goal

Reach affluent men and women with KIB's Premium package.

Audience

Premium men's, mixed and women's gyms, and premium men's and women's salons.

Across Kuwait City, Shuwaikh, Jabriya, Shaab, Mahboula, Sahara, Dasman, Abu Al Hasaniya and Al Jahra.

Result

Each audience saw its own ad: priority service for men, lifestyle rewards for women, a concierge for mixed audiences.

What we did

We placed the campaign across our premium locations: premium gyms, premium men's and women's salons, and women's salons, so a premium offer reached the affluent people it was made for.

KIB made an Arabic ad for each audience and we matched each one to its venue. Men's venues saw priority service in a private KIB lounge, women's venues saw lifestyle rewards in a boutique, and mixed gyms saw a couple met by a concierge at a hotel entrance.

Each ad came in landscape and portrait versions, so it fit every screen, from a screen beside the styling mirror in a salon to wall screens, standing screens and a video wall above a gym floor.

KIB received a proof of play with photos of the ads live in the venues.

Takeaway

A premium product belongs where affluent people already spend their time, from the gym floor to the salon chair, and matching the ad to each venue let KIB speak to men, women and mixed audiences in their own terms.

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