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NBK case study

Banking, on Ad Space screens in Kuwait.

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NBK launched Kuwait's first digital loan in gyms

Estimated impressions

1.6M 82% men 18% women

Campaign: 2 weeks

  • NBK ad, landscape version: "The first fully digital loan in Kuwait", in Arabic, with a phone showing NBK's car, consumer and housing loan offers, the NBK phone line and nbk.com

    Creative

  • NBK's first digital loan ad on a wall screen on the orange feature wall of a premium men's gym

    Ad inside a men's gym

  • NBK's first digital loan ad on a large wall screen above the free weights of a premium gym

    Ad inside a mixed gym

Goal

Launch Kuwait's first fully digital loan to the mass market.

Audience

Men and women of borrowing age, in men's, women's and mixed gyms.

Across Al Jahra, Shuwaikh, Kuwait City, Dasman, Shaab, Hawally, Salmiya, Jabriya, Sahara, Abu Al Hasaniya, Egaila and Mahboula.

Result

The loan reached active men and women across Kuwait, without narrowing the audience.

What we did

We ran the campaign in men's, women's and mixed gyms across Kuwait, including premium clubs and women's Pilates.

One Arabic ad announced the first fully digital loan in Kuwait, made in a landscape and a portrait version so it fit every screen.

NBK received a proof of play with photos of the ad live in the venues.

Takeaway

For a product meant for every adult, gyms put the offer in front of active men and women across Kuwait without narrowing the audience.

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