Caribou Coffee case study

Food and beverage, on Ad Space screens in Kuwait.

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Caribou Coffee launched Bousters in gyms and salons

Estimated impressions

4.5M 51% men 49% women

Campaign: 4 weeks

Creative

Goal

Introduce Bousters, its new collagen and protein drinks, to the people most likely to try them.

Audience

Protein-focused people in men's, women's and mixed gyms, and women at salons and spas.

Across Abu Halaifa, Bneid Al-Gar, Egaila, Fahaheel, Fintas, Hawally, Jabriya, Kuwait City, Mahboula, Maidan Hawally, Mangaf, Murouj, Riggae, Sabah Al Salem, Salmiya, Salwa, Shaab, Shaab Al Bahri, Shuwaikh and Yarmouk.

Result

Bousters was on screen where people already think about protein: the gym.

What we did

We put the ad in men's, women's and mixed gyms across Kuwait, premium gyms included, where people already think about protein, with women's salons and spas alongside.

We ran the creative in landscape and portrait versions to fit every screen, leading with the product: new Bousters, Unflavoured Collagen and Protein Vanilla Foam.

Caribou Coffee received a proof of play with photos of the ad running in the venues.

Takeaway

Put a protein product where people already think about protein: the gym.

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