Skip to Content
Ad Space
Browse Screens

Floward case study

Flowers and gifting, on Ad Space screens in Kuwait.

Browse ScreensAll Case Studies

In wedding season, Floward completed the wedding on the screen and on the salon counter

Estimated impressions

1.1M 100% women

Campaign: 2 weeks

  • Floward ad in Arabic: a bride in a flower crown holding a bouquet of cream roses topped with two gold rings, Floward completes your weddings, the app available on iOS and Android

    Creative

Goal

In wedding season, tell women planning weddings and parties that Floward arranges the flowers for the whole occasion, not only the bouquet.

Audience

Women, in every women's salon on our network in Kuwait, through wedding season.

Across Bneid Al-Gar, Jabriya, Khalidya, Kuwait City, Mahboula, Maidan Hawally, Mangaf, Mansouriya, Qortuba, Sabah Al Salem, Salmiya, Shaab, Shaab Al Bahri and Yarmouk.

Result

With Floward's arrangements on the counter and its ad on the screen in the same salons, the offer was seen and understood in one visit.

What we did

We ran the weddings creative in every women's salon on our network in Kuwait through wedding season.

Floward placed its own flower arrangements in the same salons, so the woman in the chair saw the flowers on the counter and the ad on the screen at once, and the message made sense immediately: Floward completes her wedding.

The creative ran in landscape and portrait, so it fit the wall screens and the standing screens beside the salon chair.

Takeaway

In wedding season, a screen and a real arrangement in the same room did what neither does alone: one showed the work, the other said who to call.

Plan your own campaign

Browse Screens