Best Al-Yousifi case study

Electronics retail, on Ad Space screens in Kuwait.

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Best Al-Yousifi brought its appliances and instalment plans to the salon chair

Estimated impressions

1.1M 7% men 93% women

Campaign: 2 weeks

Women's creative
Men's creative

Goal

Put Best Al-Yousifi's home appliances and four-instalment plans in front of salon-goers and send them to best.com.kw.

Audience

Women in women's salons and men in men's salons across Kuwait.

Across Al Bida, Bneid Al-Gar, Jabriya, Khalidya, Kuwait City, Maidan Hawally, Mangaf, Mansouriya, Qortuba, Sabah Al Salem, Salmiya, Shaab, Shaab Al Bahri and Yarmouk.

Result

Each audience saw its own products, with the price and the instalment plan on screen, through a salon visit long enough to take it in.

What we did

We ran the campaign in every women's salon and men's salon on our network in Kuwait.

Two creatives, one for each audience: women's salons saw a hair styler and hair dryers, men's salons a coffee machine, a cordless vacuum and a television, each with its price, four easy instalments and the best.com.kw address, in landscape and portrait.

Best Al-Yousifi received a proof of play with photos of the ads live in the salons.

Takeaway

A salon visit is long enough to read a price and a payment plan, so Best Al-Yousifi matched the product on screen to the person in the chair.

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